espn fan house

Sports Fan Hub Is Broken Stop Pretending It Works

The sports fan hub is broken, delivering only a 2% revenue lift despite a 90-minute in-person experience that can boost attendance by 20%. Universities pour millions into these hubs, yet attendance and merch sales stay flat, proving the hype is a marketing illusion. The Fallacy of the Sports Fan Hub

espn fan house

Unlock 7 Gen Z Sports Fan Hub Wins

Brands can unlock seven concrete wins by leveraging the ESPN Fan House to meet Gen Z where they watch, share and spend on sports. 71% of Gen Z watches sports differently than traditional TV, favoring interactive, on-demand experiences over linear broadcasts. Sports Fan Hub: Revolutionizing Gen Z Fan Interaction When